Evolution of Radio

In the 1920s, several factors aided with the formation of the radio industry. From government intervention to audience demand, there is one force that I believe stands out from the rest. Technological change, in my opinion, was the strongest factor which impacted the radio industry and had the biggest influence in shaping it, and technology is what was able to bring all the other factors into play, as well.

A huge demand for radios boomed in the 1920s, and Americans everywhere attempted to get their hands on one to use as a form of entertainment for the entire family. The innovations for the radio industry were provided by the technological changes. The audience was able to develop interests thanks to technological advancements. There were more radio channels in existence, which catered to the minds of any listener. Also, the radio is what was able to introduce music to people, as well. With FM radio, more people would be able to listen to the radio, and with a better sound quality, too. Advancements like these are what made the radio more attractive to Americans.

Without the existence of technological advancements, there would be no intervention, regulation, industries, or even audience demand. Technology is what was able to transform the radio into an actual industry.
Guglielmo Marconi was a man who helped greatly with the advancements of the industry. With his wireless transmitter, not only were the lives of several people able to be saved during the Titanic incident, but it also went on to transmit entertainment to the country in the 1920s.

Technological changes are what keep the world advancing, and without them, the radio industry would never have been able to experience such a boom as it did in the 1920s.

Social Learning

The way we view everyday life is greatly impacted by social learning. The media is responsible for the way people learn how to react to certain events and situations. What is seen in the media is how the people viewing it will act, imitating what they see. We humans are easily influenced, which is why social learning has been in existence for quite a while now. The social learning theory aides in the understanding of the impact of the images seen in Tough Guise and Killing Us Softly.

In the documentaries Killing Us Softly and Tough Guise, the social learning theory is clearly able to be seen by the viewers. They both explain how males and females are portrayed in the media, and the way that they are presented is what we are so used to seeing. The "normal" female is passive and dominated by the male, used only for their own selfish purposes. The "normal" male has to put on a front of being strong and tough in order to be accepted by society. This is able to be seen in most fashion advertisements.

The male always dominates the female, who is seen as only an object, in a sexual way. Also, there is another negative message being given off by such ads. The "perfect" body is often portrayed, which brainwashes young people into thinking that what they see in the ad is what they should also see in the mirror.

From toddler days to adolescence to adulthood, the social learning theory has always had an impact on the lives of everyday people.

"I'm sorry that people are so jealous of me... but I can't help it that I'm so popular. "

As the sun rises and the birds chirp, another day at Hegemony High School is about to commence. We all are students attending there, whether we like it or not. Are you part of the dominating social group? Will you try to impose your views on the lesser groups? Well, the media essentially functions as a high school.
Let's use the fictional North Shore High School from Mean Girls as an example for understanding hegemony.
Composed of several unique cliques, there is still one ruling power that towers above the rest.
We have:

Freshmen,

ROTC Guys,

Preps,

J.V. Jocks,

Asian Nerds,

Cool Asians,

Varsity Jocks,

Unfriendly Black Hotties,

Girls Who Eat Their Feelings,

Girls Who Don't Eat Anything,

Desperate Wannabes,

Burnouts,

Sexually Active Band Geeks,

the Greatest People You Will Ever Meet,

and the worst:

...The Plastics, dominating this monkey-see, monkey-do world.

Reality television, for example, functions similar to the Plastics, ruling the world of culture. After all, everyone wants to be a Plastic, right? Reality shows such as Jersey Shore, Gossip Girl, and America's Next Top Model pretty much brainwash the viewers into wanting to become what they see on television, making them feel like what is being portrayed is normal and everyone should conform to the norm. When someone watches an episode of Jersey Shore, which has become so widespread among teens, a person will want to adapt to the Guido lifestyle as seen on television, using Snooki and Pauly D as inspiration for how to act. When a young girl watches an episode of America's Next Top Model, she will be given false hope by Tyra, thinking that she, too, can someday walk in the heels of the strutting beauty owning the television set.
http://www.youtube.com/watch?v=ZE5JKrU_VxQ
In the above clip from America's Next Top Model, the model is praised by Tyra for being skinny, tall, and having an extremely small waist. Female viewers want to become what is seen on television, and they would try to imitate what they have just witnessed, because the body being shown is portrayed as normal and desirable, so they feel like they must look the same way.

No matter what is on television, it will be sure to create a world of fantasy for those watching, a world which seems to be normal, for the viewer, and impose views upon the non-Plastics, who will do anything to fit in and be accepted by Regina George.

even if the sky is falling down ;

testing~